2021 will bring its own set of unique challenges. But if the insurance industry commits to understanding and meeting customers' needs through innovation and inclusion, then it can successfully help customers navigate whatever this year brings. (Photo: EPStudio20/Shutterstock)

Let's face it…2020 brought more than enough excitement for P&C distribution partners, carriers, and customers. But true to form, insurance agencies and their teams proved that they are indeed heroes in their communities — stepping up to help their clients get through one of the most difficult years we can remember.

Last year's challenges presented multiple opportunities for the P&C insurance industry to grow and learn. In my mind, 2020 revealed three areas where carriers must focus their attention if they want to be successful in 2021:

  • Make it as easy as possible for distribution partners to meet their needs.
  • Be a growth partner who can deliver relevant, innovative products to meet customers' protection needs and help agencies transform during these changing times.
  • Understand the importance of an inclusive workforce that represents our customers.

Make it easy!

I spent time listening to our partners over the past several months and repeatedly heard a similar message from them: Make it easy for us to work with you.

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