In the latest episode of Insurance Speak, two expert consultants in the insurance industry, Peter van Aartrijk and Troy Korsgaden, discuss the importance — especially in the pandemic age — of creating, sharing and discussing core values and creating a customer-driven value proposition.

Aartrijk is the founder of Washington, D.C.-based insurance marketing firm Aartrijk and a board member of the Insurance Marketing Communications Association. He is also the founder and principal of Channel Harvest Research, which conducts a major study of independent agents' attitudes toward insurance carriers. Aartrijk also recently co-authored the book, "The Powers: Ten Factors for Building an Exponentially More Powerful Brand."