In the latest episode of Insurance Speak, two expert consultants in the insurance industry, Peter van Aartrijk and Troy Korsgaden, discuss the importance — especially in the pandemic age — of creating, sharing and discussing core values and creating a customer-driven value proposition.
Aartrijk is the founder of Washington, D.C.-based insurance marketing firm Aartrijk and a board member of the Insurance Marketing Communications Association. He is also the founder and principal of Channel Harvest Research, which conducts a major study of independent agents' attitudes toward insurance carriers. Aartrijk also recently co-authored the book, "The Powers: Ten Factors for Building an Exponentially More Powerful Brand."
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Danielle Ling
Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].
