Agents today have access to more data than ever before. Producers have an opportunity to target specific audiences with messages relevant to them. By utilizing this readily available information, producers can increase productivity and close more business. (Photo: Rawpixel.com/Shutterstock.com)
Personal lines insurance is a dog-eat-dog world. Agents are going head to head for market share with direct writers and InsurTechs that are making the most of digital. Meanwhile, many agencies are just beginning to incorporate technology as the pandemic forced them to speed up transformation.
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