Twitter has around 145 million daily users worldwide as of 2019. (Photo: Shutterstock) Twitter has around 145 million daily users worldwide as of 2019. (Photo: Shutterstock)

Twitter has a reputation for up-to-the-second news, a tumultuous environment, and 280-character limitations. This is why it has lagged behind Facebook, LinkedIn, and even Instagram in terms of adoption rates by businesses. There is a misperception about Twitter's value to businesses as a tool for growth.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.