Gamification for agencies: Drive results in a remote-work world
Seth Preus, CEO of Mivation, explains how gamification can help agencies fuel engagement, motivation and productivity.
It’s been nearly 8 months since the COVID-19 pandemic hit the U.S., and we’re still far from returning to normal life as we once knew it. With a more clear understanding of what our working lives will be like well into 2021, it’s time to address what is and isn’t working, and how we can improve job performance and productivity in a remote work setting.
In this installment of Insurance Speak, Seth Preus, CEO of Mivation, offers a tool for agencies and their employees to fuel motivation, drive productivity and minimize employee turnover through gamification.
As its simple definition, gamification describes the use of game-like elements in a non-game setting to drive participant engagement by tapping into intrinsic motivators. In a business setting, gamification explores point scales for sales and activities, badges for accomplishments, competitions, leaderboards and teams.
Gamification is more than simply adding a competitive element to work, Preus says. It’s about using an entertaining format to align employees’ focus with company goals, recognize and celebrate achievement, and capitalize on your team’s intrinsic reward center to drive superior results through genuine employee engagement.
While remote work has presented many challenges, one of the most significant is the loss of “work visibility” for both managers and producers. Quite simply, nobody knows who’s doing what. By using many of the same motivational concepts that drive performance in sports, gamification presents an effective and entertaining way to elevate the metrics that matter most and focus the team on specific income-producing results.
Effective gamification programs improve engagement, facilitate regular communication, and drive superior performance, Preus says, regardless of where the team is working.
The abrupt transition to a work-from-home environment may have changed where we work, and it may have altered how we work, but it did not fundamentally change the work itself. In fact, Preus says this transition presents an incredible opportunity to refocus on the work that really moves a business forward.
By effectively adopting available technologies, agencies and staff can track, measure, and analyze critical metrics to drive improved performance while simultaneously increasing engagement and team motivation. Preus argues that agencies that embrace the new “rules of engagement” required by remote work will emerge even stronger than before the pandemic.
In the player above, discover how gamification can help agencies improve workflow and performance, and foster a more engaged staff.
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