There are three main principles of marketing: price, consistency, and separating from the pack, Jessica Du Bois said at the BenefitsPro Expo virtual session. (Photo: Shutterstock)
In a presentation at BenefitsPRO's Virtual Broker Expo on Wednesday (Aug. 19), Jessica Du Bois, an employee benefits consultant at Business Benefits Group (BBG), and Jeff Grocky, marketing director at LISI, offered ways for insurance agencies to align their brand and marketing strategy to match the needs of today's market.
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