Survey: Independent agencies report lost revenue, clients during COVID-19
A study from the Big "I" reveals the effects of the coronavirus pandemic on the day-to-day operations of U.S. insurance agencies.
A new survey from the Independent Insurance Agents & Brokers of America (the Big “I”) reveals the effects of the COVID-19 crisis on independent agencies in recent months.
According to the study of 356 agents/brokers from all Big “I” state associations, nearly half said they transitioned all or most of their staff to remote work, with 41% of the agencies’ staff still working from home. Also, nearly 50% of the agencies reported decreased revenue for the year, and 46% said they lost commercial clients during the pandemic.
The Big “I” survey also found that approximately 70% of agencies received a Paycheck Protection Program (PPP) loan or other financial assistance during the pandemic.
“This research shows that, like the many small business clients they serve, independent insurance agents and brokers around the country have been significantly affected by the coronavirus pandemic and the difficult economic environment it has created,” Bob Rusbuldt, Big “I” president & CEO, said in a statement. “Our members have had to show resilience in adapting and adjusting to a changed business landscape that may be our reality in the foreseeable future. The Big ‘I’ continues to help them in their time of need with financial assistance and an array of other resources to support them through the pandemic.”
Respondents also were asked about the resources they think would benefit agencies the most during and after the pandemic. The top responses include guidance for building or enhancing an online presence for marketing; insights about the crisis and coverages for their clients; and assistance with home-based technology for remote workers and with online business tools.
“The Big ‘I’ has resources and expertise to help our members in these areas where their businesses need it most,” Madelyn Flannagan, Big “I” vice president for agent development, education and research, said in a press release. “Despite their challenges, independent insurance agents are proving they’re strong and nimble during troubled times, working hard to sustain their own businesses while at the same time assisting many of their clients who are in crisis.”
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