The pandemic pushed P&C carriers to speed up digital adoption and take action to develop capabilities and meet increasing customer demand for immediacy and continuity. (Adobe Stock) The pandemic pushed P&C carriers to speed up digital adoption and take action to develop capabilities and meet increasing customer demand for immediacy and continuity. (Adobe Stock)

The COVID-19 pandemic has disrupted the P&C operating model and added complications to an already quickly-evolving risk landscape. The pandemic also has accelerated the shift to digital channels: physical distancing measures mean face-to-face interactions between customers and insurers are not feasible in the near term. That trend has intensified the need for insurers to incorporate data and advanced analytics at scale and find new ways to connect with customers digitally.

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