Consumers are increasingly looking for a more personalized way of having their insurance priced based on how they drive, and telematics can help them get that. (Shutterstock)
I've spent a lot of time over the last year talking about how automakers and insurance carriers can come together to improve the experience of automobile ownership for consumers. This is what I like to refer to as "bridging the gap."
Luckily, the foundational resource for constructing the bridge is already in place and ready to be put to work. I'm talking about data. Data is what will support and power all of this to happen. Data about our customers, data about their vehicles, and data about how the vehicle is used will provide the greatest insights translating to the greatest experience for all involved.
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