Social inflation, or nuclear verdicts, has emerged as one of the biggest threats facing insurers today — even with a looming pandemic. But it was about 10 years ago when the wave began, Don Keenan, principal at Keenan Law Firm and author of "Reptile: The 2009 Manual of the Plaintiff's Revolution," told ALM sister site the Daily Report. It was at that time when Keenan and the book's co-author, David Ball, released their "reptile theory," which relies on appealing to jurors' portion of the brain that evolved first and where survival instincts kick in whenever a threat is perceived.

Since then, insurers have been fighting savvy plaintiffs attorneys who leverage fear to win over juries.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Heather A. Turner

Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].