In the price comparison shopping ecosystem, Jornaya noted a meaningful increase in insurance shopping activity beginning in mid-March and continuing through through May for all lines but life insurance. (Shutterstock)
Almost overnight, COVID-19 changed how carriers and agents are engaging with insurance prospects and customers. They've accelerated their reliance on digital capabilities and advanced the importance of the digital experience more in five months than in the past several decades. There's also a noticeable change in both the consumer journey, in which customers are the sole owners of their experiences and insurance provider behavior.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
