Geocoding provides a set of coordinates for each address, with the goal of allowing the insurer to understand the location of each building that is being insured and its proximity to various peril zones. (Shaynepplstockphoto/Shutterstock) Geocoding provides a set of coordinates for each address, with the goal of allowing the insurer to understand the location of each building that is being insured and its proximity to various peril zones. (Shaynepplstockphoto/Shutterstock)

In the real estate market, it is often said that the three most important factors are location, location, and location. A similar argument could be made for insurance property underwriting.

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