Progressive Insurance Company will fund 2,000 credits for two of the PIA's top marketing programs. These funds will be dispersed directly from the PIA and member agents can apply for one of these $250 credits online at https://pianet.com/agentsupport. Members who qualify for the $250 reimbursement can use it to help offset the costs of two of PIA's top marketing programs:
- Direct Marketing Vault: Members can easily launch hybrid print/digital marketing campaigns targeted to households based on USPS postal routes.
- Design & Print Services: Members have access to PIA's creative team to assist with copy and design for print, digital, social and other marketing campaign elements.
For Hurricane Preparedness Week (May 4-10), InsureMyTrip, a NOAA Weather-Ready Nation WRN Ambassador™, launched a new campaign to help Americans prepare for the upcoming hurricane season. InsureMyTrip has expanded its Hurricane Educational Center to include safety information, a free ebook, videos, and a broad range of travel insurance resources.
Hearsay Systems, a provider of compliant digital communications and workflow solutions for the financial services industry, held its 8th annual Hearsay Summit in a virtual event on April 21-22. The two-day Summit featured keynote presentations and breakout sessions with executives from Allstate, American Family Insurance, Ameriprise, Facebook, Farmers Insurance, Fidelity, HSBC, Morgan Stanley, Northwestern Mutual, Prudential, SIFMA, Starbucks, and more. The key learnings and highlights from this year's Summit discussions included:
- Crises like COVID-19 accelerate the need for human touch at digital scale.
- Human connections must be built on the clients' terms, not the advisors'.
- Omnichannel is not just digital – it includes face-to-face interactions, too.
- Advisors and agents must be "approachable authorities."
Wright Flood is joining the fight against food insecurity with a commitment to donate to Feeding America® for every new flood policy written, regardless of premium, up to $100,000. The initiative will begin in April and continue until the $100,000 goal is reached.
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