With geofencing, which is enabled when a user has their location services on, an individual would see advertisements appear on a website they're visiting, but it's specific to the fact that they're in that location — like a motor vehicle office. (Credit: designer491/Shutterstock)
Wherever you look, there's sure to be an advertisement not too far away. Whether you're outside, taking the train or just browsing the internet, advertisements are engrained in our society. Unfortunately, the advertisements people encounter in their daily lives can often be irrelevant and feel invasive. As a result, people rely on ad blocker tools or just tune them out altogether.
In the insurance industry, advertisements play a large role in brand recognition, outreach to potential customers and much more. But it's also being used in the fight against insurance fraud thanks to geofencing. Geofencing is when a digital "fence" is created around a location, and when someone enters, targeted advertisements appear on their smart device.
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Denny Jacob
Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].
