The similarities between an actor's approach to an audition and a producer prospecting is more similar than what you may think. (Photo: Shutterstock) The similarities between an actor's approach to an audition and a producer prospecting are more similar than what you may think. (Photo: Shutterstock)

If a producer has a 90% retention on their book of business, they'll lose roughly 10% of their revenue, through attrition, every year.

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