Of all the issues that concern the property & casualty (P&C) insurance industry, its ability to attract talent sits near the top. As more baby boomers are set to retire and advances in technology change how the industry operates, it is critical that companies continue to promote their employment brand. Job seekers have multiple interactions with an organization's employment brand throughout the candidate journey. To better analyze the employment brand at each interaction, the 2019 Fortune 500 Employment Brand Report, conducted by WilsonHCG, split it into four key stages: awareness and attraction, recruitment, candidate experience and employee experience. As they have in the past, WilsonHCG analyzed the employment brand efforts of each of the Fortune 500 companies to establish which ones have the strongest strategy. The report not only identifies trends from this data but highlights examples of employment brand elements to serve as a guide for thousands of other companies. Two key findings from the report:
- Some of the world's most successful organizations are using employment branding as a strategic imperative — a cross-functional initiative that drives business goals — rather than just a strategic advantage.
- Effective employment brand strategies must deliver an individualized recruitment experience based on candidates' preferred engagement channels and personal priorities.
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Denny Jacob
Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].
