Journalism 101 classes teach that a provocative headline is necessary to attract readers. Today, many news outlets are taking that to a high art form. Current journalism aside, my guess is that the above headline drew some insurance industry skeptics to read further. Others just deleted the link because their belief is that commercial lines insurers are stuck in the 1980s, and the headline is hype. But, hopefully, more were curious or even down-right happy to read what this headline really means, not only to the commercial insurance industry, overall but to their own company.
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