If you're set on giving traditional, material gifts, consider buying a product made by a socially conscious enterprise. (Photo provided by Packed with Purpose) If you're set on giving traditional, material gifts, consider buying a product made by a socially conscious enterprise. (Photo provided by Packed with Purpose)

This time of year, P&C insurers are thinking about how they can show their appreciation to customers.

I am the founder of Packed with Purpose, a corporate gifting company with a social mission. Here are some common questions I receive about what makes the most effective gifting strategies, along with my answers. 

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