Approaching seniors as potential clients can prove difficult for companies that don't have experience dealing with them. (Photo: iStock) Approaching seniors as potential clients can prove difficult for companies that don't have experience dealing with them. (Photo: iStock)

In the world of InsurTech, seniors largely remain an untapped market, with many companies opting to target tech-savvy millennials and Generation Z.

This is a mistake: Studies show that senior smartphone use is climbing each year, with opportunities for companies to provide better services suited to older clients, who typically have much more available capital than younger generations.

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