According to McKinsey, 80% of shoppers use a digital channel at some point during the insurance buying process. (Photo: iStock)
How often do you take your clients' feedback into account? You probably respond immediately to any requests they have about their policies. But are you as quick to make adjustments to your agency operations if they comment on the service?
Social media and review platforms like Yelp allow consumers to voice their opinions. And they are not shy about letting businesses know what they want. Consumers will also participate in surveys that ask targeted questions and delve into areas like service.
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