It is not uncommon for innovation to break down to such an extent that precious time is lost before real test-and-learn can take place. (Shutterstock)
InsurTech has taken hold in the market. Disruption is here, and the pundits have predicted dire consequences for many insurance incumbents. This environment has led to a remarkable number of insurance carriers to establish formal innovation programs.
But can we say that we're really innovating as an industry? Perhaps we're doing the right things, but not getting the right outcomes.
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