Every company has its own shark-like threats circling beneath the surface. (Photo: Shutterstock) Every company has its own shark-like threats circling beneath the surface. (Photo: Shutterstock)

If your business is reliant upon tourism in a beach community, the last thing you want to hear is someone yell, "shark!"

That's exactly what happened to the Cape Cod tourism industry the past several summers. While your organization might not be threatened by actual sharks, the situation is a metaphor for a larger issue in business. Every company, in every industry, has its own version of a shark — something lurking beneath the surface that could be a threat to the company. 

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Commercial Lines
Corporate Risk
Loss Control