As our industry continues to transform and new purchasing platforms arise, we must learn how to stand out from the competition. It's not just about selling products and services. It's about selling yourself, your staff and your connections. (Photo: Shutterstock)
Today, the customer is in control. We can no longer compete on price. This means we must learn how to give unrivaled customer service, along with a memorable and meaningful customer experience.
Stand out from the competition, whatever it takes.
As our industry continues to transform and new purchasing platforms arise, we must learn how to stand out from the competition. It's not just about selling products and services. It's about selling yourself, your staff and the company(ies) you represent to your clients. Why your agency/firm? Why your company/carrier? Why your suite of products and services? What makes you different than the 10 other insurance and financial services offices prospects or clients drove by on their way in to see you?
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
