"While fully autonomous, driverless vehicles still have development and regulatory work ahead, we are excited by the advances in braking and other technologies that companies like TuSimple are mastering," said UPS's chief strategy and transformation officer, Scott Price. (Photo: Northfoto/Shutterstock)

In another step forward in the rise of autonomous vehicles, UPS has entered the self-driving market and has been delivering packages via self-driving trucks for the past few months.

Last week, the venture capital arm of UPS, UPS Ventures, announced that it made a minority investment in autonomous driving company TuSimple. The news comes as questions continue to surround the safety and reliability of autonomous vehicles, as more and more companies adopt the technology.

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Victoria Spears

Victoria Prussen Spears is senior vice president of Meyerowitz Communications Inc., a law firm marketing communications consulting company. A graduate of Sarah Lawrence College and Brooklyn Law School, Ms. Spears was an attorney at a leading New York City law firm before joining Meyerowitz Communications. She may be contacted at [email protected].