Research indicates that in less than five years, 85% of insurance sales will be digitally-influenced. (Shutterstock) Research indicates that in less than five years, 85% of insurance sales will be digitally-influenced. (Shutterstock)

At some point, every industry must undergo a digital transformation to remain relevant. It's already underway in the insurance industry.

Customer expectations, requirements for improved efficiency, and growth initiatives require that all businesses adopt modern tools, systems, and processes to succeed in increasingly complex and fragmented business environments. The time has come for the insurance industry as almost 70% of insurers report that they are somewhere along the journey to digitally transform, according to Ensono. This is a clear sign they recognize that customer expectations are at an all-time high.

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