But there's a huge difference between automated calls and robocalls. Here are a few ways insurers use automated calling:

Appointment reminders: A reminder of an upcoming appointment with an insurance adjuster or agent can be a welcome service for busy people, who can use a touch-tone option to either confirm the appointment or connect to reschedule the visit. Automated reminder calls work well for businesses too because it's less expensive than no-shows or assigning live calls to staff.
Policy and claim status updates: Obtaining a policy or getting an insurance claim paid often involves third parties, and when things go wrong, it can damage the company's relationship with the policyholder. An automated call can keep customers in the loop, informing them along the way and managing expectations at each step of the journey, from policy confirmation to claim payment.
Emergency alerts: When dangers like a weather event threaten, emergency alerts can give customers a heads-up, protecting the customer and the insurer's financial interests. Messages can include tips on preparing for a storm, reminders about documentation or claim submission processes and more. Alerts also signal that the company is looking out for customers.

These are just a few examples — automated calls can be used for good in a number of other ways, like conducting customer satisfaction surveys, enabling continuous service improvement or improving retention by alerting delinquent policyholders of a pending lapse date and warning them of the impact a lapsed policy could have on future insurance rates. Automated calls can help insurers reach customers in a timely, affordable way with messaging that is consistent and on-brand. The problem isn't automated calls — it's unwelcome robocalls.

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Let's reclaim automated calls from robocall spammers

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