Free, and worth it!

Should insurance professionals provide free advice?

Should insurance professionals provide free advice? (Photo: Shutterstock)

Oh, you’re a doctor!” the party guest gushes. “You see this blotch on my wrist? Is it something to worry about?”

“Well, I’m a podiatrist, but it looks fine. If it’s still there in two months go see a dermatologist, okay?”

This exchange gets played out daily in thousands of parties, chance meetings and business offices. Sometimes the person offering a polite response, which in reality is advice, is a lawyer, psychologist, accountant, insurance agent or other licensed professional, but the pattern is the same: An acquaintance or relative asks for free advice, and, not wanting to seem impolite, the professional puts the errors and omissions liability policy on the line.

An internet search of the phrase “the high cost of free advice” finds examples from varied professions. Many describe the risk to the advice recipient, such as the party guest with the wrist blotch. Fewer describe the risk to the advice giver, the podiatrist, which is equal and opposite to the recipient’s risk, as Isaac Newton might have put it. 

Is there a legal duty?

Should a professional person have a legal duty when giving a non-client free advice? There are several legal duties in this seemingly casual situation:

What’s a businessperson or professional to do when cornered at an event by someone posing pointed “hypotheticals” about “a friend’s” problem? At this point, the marketing urge may trample your spider-sense. It could be a sale, a client, an account. Or, maybe, borrowing another pop-culture meme, “It’s a trap!” If the advice is outside your licensing or expertise, the most helpful advice is a referral. 

Walking the tightrope

There is a tightrope across this abyss. There’s no need to be rude or to give up a potential lead. Here’s one way to reply — I hasten to add that this is not legal advice: “I’ll be happy to give you some general ideas, Mr. Hodges, but can’t provide advice without a more in-depth discussion. How about this, you give me your business card or email address and I’ll contact you tomorrow to set a time to talk.”

The follow-up is an email saying, “It was a pleasure meeting you yesterday. We discussed your situation in very general terms, and I’m writing to ask if you’d like to meet to see whether I can be of help.” The subtext: “We have no agreement for me to provide services, yet.” 

And if you then meet and decide to offer free services, it’s a reasoned professional decision, not a sudden impulse or ambush — and may result in a worthwhile encounter that yields a new paying client. 

Louie Castoria (lcastoria@kdvlaw.com) is the author of “Writing: An Essential Skill for Risk and Insurance Professionals,” an online, interactive course offered by the Insurance Educational Association. He is a practicing lawyer, a mediator, and an adjunct professor of law at Golden Gate University School of Law.

Related: