Millennial and Gen Z consumers played a large role in auto insurance shopping increases, as they made up 39% of the consumers shopping for auto insurance in 2018, up from 35% in 2017. (Photo: Rawpixel.com/Shutterstock) Millennial and Gen Z consumers played a large role in auto insurance shopping increases, as they made up 39% of the consumers shopping for auto insurance in 2018, up from 35% in 2017. (Photo: Rawpixel.com/Shutterstock)

A recent study from TransUnion shows the number of consumers shopping for personal auto insurance is on the rise, driven largely by the youngest generations.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Heather A. Turner

Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].

Personal Lines
Personal Lines