Millennial and Gen Z consumers played a large role in auto insurance shopping increases, as they made up 39% of the consumers shopping for auto insurance in 2018, up from 35% in 2017. (Photo: Rawpixel.com/Shutterstock)
A recent study from TransUnion shows the number of consumers shopping for personal auto insurance is on the rise, driven largely by the youngest generations.
The "Auto Insurance Shopping Index" study highlighted that the number of consumers shopping for personal auto insurance in 2018 increased year-over-year to 21.7%. Additionally, 14 states saw auto insurance shopping increases of 10% of more YOY, including Texas, Florida, Nevada, Oklahoma, New Maine, New Mexico and others.
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Heather A. Turner
Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].
