Burgess:

Be efficient through tech. Commercial insurance involves more products per client and often requires bringing different products and services from different carriers together.
Specialize. It's difficult to quickly be able to handle all of the numerous types of commercial clients, so specializing in specific segments such as smaller retail stores, office/real estate, restaurants or construction can pay dividends.
Be a claims advocate. Nothing breeds customer loyalty like above & beyond service during clients' true moments of need. The claims process for many of the commercial lines products is much more complicated and less understood than personal lines. The insured is very likely going to lean on the agent a great deal during these critical times to be their advocate and expert representative.

Walker:

Craft a simplified marketing plan. Know your top target markets and build experiences that cater to those audiences. If you are attempting to say that you are an expert at all things commercial, you will earn the moniker "jack of all trades, master of none."
Write a love letter. Once you know the target, all of your communications should read like a love letter that speaks to their needs. Show empathy, an understanding of the industry challenges, and ways that you can solve their deepest concerns.
Proliferate. Once you know what you want to say, share it everywhere and often — at networking events, on social media, in your brick and mortar location, on your website, in your video messages, via email, in your advertising campaigns, and with appointed carriers.

In commercial lines, what are the biggest challenges to delivering an Amazon-like shopping experience and how can they be overcome?

Special Reports /

How today's insurance agents thrive in commercial lines