Internal data can include information collected when writing policies, historical claim and payout statistics, and actuarial tables built over time. External data can include everything from traffic patterns to demographic profiles to inflation and other macroeconomic variables. (Credit: Freedomz/Shutterstock) Internal data can include information collected when writing policies, historical claim and payout statistics, and actuarial tables built over time. External data can include everything from traffic patterns to demographic profiles to inflation and other macroeconomic variables. (Credit: Freedomz/Shutterstock)

Data has become the world's most valuable resource. And the hunt is on.

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