Advanced digital tools, data and technology are available and accessible. There is no reason why the insurance online buying experience cannot be a more memorable and satisfying one for the customer. (Shutterstock)
The insurance industry's online buying experience is in need of a makeover.
It is common when one visits an insurer's website to realize that all visitors are receiving identical information. Offers are explained, presented and structured in the same way regardless of the visitor's age, income or family status. Optional or add-on products are presented uniformly to all customer segments.
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