A logo is displayed on an entry door to a Marriott International hotel in Chicago, Illinois, U.S., on Friday, Nov. 30, 2018. A cyber breach in Starwood's reservation system had allowed unauthorized access to information about as many as 500 million guests since 2014. (Photo: Daniel Acker/Bloomberg) A logo is displayed on an entry door to a Marriott International hotel in Chicago, Illinois, U.S., on Friday, Nov. 30, 2018. A cyber breach in Starwood's reservation system had allowed unauthorized access to information about as many as 500 million guests since 2014. (Photo: Daniel Acker/Bloomberg)

The massive hacking of Marriott International reservation databases could lead to a 99 million-pound ($124 million) fine as the U.K. cracked down on privacy breaches with its second major penalty notice in two days.

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