Content services — especially those that are integrated with sophisticated process management and case management capabilities — will be a hallmark of successful insurers in the digital age. (Shutterstock) Content services — especially those that are integrated with sophisticated process management and case management capabilities — will be a hallmark of successful insurers in the digital age. (Shutterstock)

Customer experience is top of mind for all insurers these days, and for many, that's a sea change.

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