Customers want their insurers' websites to look, feel and function the way they've come to expect from the rest of their targeted personal technology. (Photo: ALM Media archives) Customers want their insurers' websites to look, feel and function the way they've come to expect from the rest of their targeted personal technology. (Photo: ALM Media archives)

For some time now, the movement of property & casualty insurance from an in-person, manual transaction to an online purchase has allowed carriers to expand their scopes nationwide, serving a wide variety of communities and customers.

This digital shift also means insurance carriers need to provide a more robust, intuitive online presence. Half of all American adults say they shopped for or researched life insurance online in 2017. This behavior is also reflected in data that show 62% of consumers confirming the belief that sharing personal data is part of the modern economy.

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