Cyber incidents, in particular, concern many businesses at the moment as reports of a variety of attacks have surged in recent years. (Photo: Shutterstock) Cyber incidents, in particular, concern many businesses at the moment as reports of a variety of attacks have surged in recent years. (Photo: Shutterstock)

Insurers know that customer experience and satisfaction reflects critically on them, but many may be surprised to know that an insured's claims experience also greatly influences their level of confidence in their insurance programs, the types of services they value and their view of their vulnerability to claims in the future.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].