Insurance consumers tend to be picky, and not every consumer is a fit or qualified for a particular insurer's product. (Shutterstock)
When insurance consumers set out to make a major-life purchase decision (MLP), which is a complex buying decision with a high degree of financial and emotional complexity, most invest a significant amount of time researching prior to buying. During the consideration process, MLP marketers rely on effective data to serve timely and relevant content to build awareness and deliver a great consumer experience.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
