John Neal, chief executive officer of Lloyd's of London Ltd., gestures while speaking during a Bloomberg Television interview in London, U.K., on Wed., March 27, 2019. (Photographer: Luke MacGregor/Bloomberg) John Neal, chief executive officer of Lloyd's of London Ltd., gestures while speaking during a Bloomberg Television interview in London, U.K., on Wed., March 27, 2019. (Photographer: Luke MacGregor/Bloomberg)

(Bloomberg) — Lloyd's of London plans to halve the cost of buying insurance through the 330-year-old market as part of a strategy to restore its fortunes.

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