Applied Systems acquires TechCanary to expand CRM reach

Applied Systems, the 36-year-old global insurance-industry software provider based in University Park, Ill., announced Wednesday that it has acquired TechCanary, makers of a cloud-based, analytics-driven, Salesforce insurance platform.

“In the digital age of insurance, agencies, insurers and MGAs are placing greater focus on front office applications to more effectively automate the selling and marketing processes to both prospects and customers,” Reid French, chief executive officer, Applied Systems, said in a press release. “This transaction brings together the leading provider of agency management systems globally with the leading insurance CRM system built on the Salesforce.com platform, providing an integrated solution for front-office sales and marketing automation needs.”

Applied Systems declined Wednesday to share the price for the TechCanary acquisition or any other financial details surrounding the deal.

By pairing the two company’s assets, Applied Systems said in a prepared statement that it plans to expand its sales and marketing solutions as well as its platform automation options. TechCanary’s insurance CRM will be integrated with Applied Epic, an agency management system, to enable agencies, insurers and MGAs to use Salesforce.com for sales and marketing activities. The Salesforce.com platform also offers users with an array of additional applications.

“We are excited to see TechCanary and Applied come together. Applied’s global expertise and scale in the P&C insurance industry, combined with the power of the Salesforce platform, will deepen industry specific CRM capabilities for the benefit of Applied’s customers,” Jeff To, global head of Insurance, Salesforce, said in a press release.

This acquisition follows Google’s minority investment in Applied Systems in 2018.

“As the demand for sales and marketing automation is increasing at a rapid pace, we recognized an opportunity with Applied for our customers to benefit from the broader, more global product portfolio as well as Applied’s technical resources and support services,” said Reid Holzworth, chief executive officer, TechCanary. “This acquisition provides our customers with access to new innovation and scale to further accelerate the growth of their businesses.”

See also:

• CRM becomes insurance focused
• For small insurance agencies, CRM is the path forward
• Insurance customer relationship management in the digital age