"We don't have a choice on whether we digitally transform," said author and technology guru Erik Qualman. "The only question is how well we do it." (Photo: Charles Garnar)

Every business professional has a reputation in the business community as well as an individual "profile" — what people think of you, whether they know you or not. In the digital world, this profile is your digital stamp.

"All of us have digital stamps as individuals and companies and brands," said Erik Qualman in the opening keynote on April 2 at the 15th Annual BenefitsPRO Broker Expo in Miami, Florida.

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Rosalie Donlon

Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].