Independent insurance agents need to understand customer expectations and anticipate needs. Customers want fast engagement, digital experiences and tailored services and solutions. (Photo: Shutterstock)
Mergers and acquisitions, shifting demographics and consumer buying habits are reshaping insurance distribution as we know it.
I recently had the opportunity to talk with independent agents and carrier representatives about these topics at the 2019 Insurance Networks Alliance annual meeting. The INA is the only organization focused on the critical role of insurance networks to the independent agent distribution channel. More than 200 people attended the event, representing 35 agency networks, 40 markets and 20 service providers.
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