Armed with unprecedented insight into risk, early adopters of predictive analytics focused on big-ticket policies and were able to carve out profitable niches that other insurers were unable to appropriately identify, assess, and price. (Photo: Shutterstock) Armed with unprecedented insight into risk, early adopters of predictive analytics focused on big-ticket policies and were able to carve out profitable niches that other insurers were unable to appropriately identify, assess, and price. (Photo: Shutterstock)

The combination of a constantly-growing universe of data and the adoption of increasingly sophisticated ways to analyze it is what's driven the insurance industry transformation over the past decade.

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