Armed with unprecedented insight into risk, early adopters of predictive analytics focused on big-ticket policies and were able to carve out profitable niches that other insurers were unable to appropriately identify, assess, and price. (Photo: Shutterstock)
The combination of a constantly-growing universe of data and the adoption of increasingly sophisticated ways to analyze it is what's driven the insurance industry transformation over the past decade.
In commercial lines, large insurance carriers paved the way in establishing precision risk assessment using predictive analytics. This created a highly competitive environment that divided the industry between the "haves" and "have-nots," allowing larger players to gain considerable market share.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
