Sometimes you want to go where everybody knows your name — or at the very least is familiar with your data breach incident response plan. Clients new and old alike have been trickling into law firms in anticipation (or mild apprehension) of the California Consumer Privacy Act (CCPA).

The law brings new and sweeping changes to the way the U.S. has traditionally viewed consumer privacy, whether businesses are ready for them or not.

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More control over personal data

The state's forthcoming privacy regulations, which are scheduled to go into effect January 1, 2020, will bear more than a passing resemblance to the European Union's General Data Protection Regulation (GDPR), empowering Californians with more control over the way their data is collected, shared or viewed by companies on a daily basis.

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Frank Ready

Frank Ready is a reporter on the tech desk at ALM Media. He can be reached at [email protected].