Since 2017, NU has partnered with the National Association of Professional Insurance Agents (PIA) to develop insights into the commercial lines segment from the perspective of independent Property & Casualty insurance agents and brokers throughout the U.S. This "Voice of the Agent" analysis forms a subset of the analysis developed by NMG Consulting as a part their annual Flaspöhler Study, used by carriers to help them best meet agents' needs.
The study is a much broader exploration of competitive performance and the success drivers within the U.S. commercial lines industry, incorporating the views of 1,500 agents and brokers on a national basis, covering more than 200 insurance carriers. It provides significant insights into the books of business and challenges faced by P&C agents.
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