One high note among the results of Generali Global Assistance's first global consumer cybersecurity survey, which was recently conducted by LEXIS, is that most Americans are aware of identity theft threats and interested in taking steps to protect themselves. But aspiration and action are two different things. This research concluded that although most people are aware of hacker danger, they feel uneducated about how to thwart digital threats or what to do should they fall victim to a cyberattack. "Based on our findings," says Paige Schaffer, president and COO of Generali Global Assistance's Identity Protection Services Global Unit, "many consumers are looking for a solution that monitors for threats to their personal information and secures it in the event of an attack without much input. While there are many solutions available to meet those needs, being truly safe online requires a combination of both services and a commitment to safe browsing practices, which should ultimately help to alleviate the strong concerns many consumers have around the theft of their identity." The 2019 edition of the Cyber Barometer was conducted by LEXIS on behalf of Europ Assistance and Generali Global Assistance in 9 countries including the United States, Italy, France and Spain. In each country, 800 respondents from ages 25-75 took part in the fifteen-minute online questionnaire tailored to each country. The survey was conducted between November and December 2018 and investigated four key topics: online activities and personal protection strategies, worries regarding web and digital activities, their valuation of a cyber and digital protection service, and their intentions to buy such a service. The slideshow above reveals just some of the survey's consumer insights. See also: |

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