Managers know what to do, leaders inspire people to do it. The person who gets results through others is the one who is a leader, not a driver. Having people on your staff who "want" to do the things necessary to win is the consequence of leadership.
People often do things reluctantly when they feel forced into it. For a leader, someone who creates a culture of inclusion, expectation of excellence and appreciation, people will do their jobs enthusiastically, and then some. Creating this type of work environment is much more a skilled and subtle process than "selling" your staff on an idea or process.
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