Your treasured winery may be borne of a recent family vision, carefully nurtured to newfound popularity and success, or a coveted legacy, handed down from generations before you, whose brand and reputation are the cornerstones for your corporate mission. Regardless of your roots, threats to your business survival abound, from a variety of human, economic and natural causes.
The recent catastrophic fires in California's fabled wine country mark the second natural disaster in the past few years, including a magnitude 6.0 earthquake in 2014 causing at least $500 million in economic damage. The impact from the fires is even more significant considering the lost business at wineries, hotels and restaurants: estimates range from $1 Billion to $6 Billion.
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