But before jumping into a partnership, carriers, MGUs and MGAs need to know that all InsurTech organizations are not created equal. (Photo: Shutterstock)
In today's world, consumers expect a sleek, seamless digital experience with every business they interact with, and that includes insurance companies. Trained by their digital experiences with technology companies such as Amazon, Apple and others, your customers want a simple, intuitive digital experience, not to mention 24/7 access to clear information on products.
Digital is key to customer acquisition and retention; according to McKinsey, higher customer satisfaction, driven by the improved service and faster processing times that digitization delivers, is itself a driver of profit. It's what customers have come to expect.
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