Insurance providers have a viable opportunity to entice consumers to switch by making the process seamless and convenient. (Photo: iStock)
Despite automotive and homeowners' insurance reaching record highs in customer satisfaction last year, market research firm Valassis' latest research found that about 15% of respondents are currently in the market for auto, home and life insurance.
With this in mind, insurance providers can capitalize on these potential "switchers" by understanding what they value in an agency and coverage plan.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Jayleen R. Heft
Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected].
