When weather forecasters predict a massive winter storm on the horizon, it receives the population's undivided attention — every single local TV and radio station will stop what it was previously covering to track its path and preparation will immediately commence. For businesses, that means ensuring all procedures are locked down in advance, so the chance of loss is minimized.
But what about those lesser winter storms that slide under the radar? We're talking about the ones that only bring a few inches of snow, ice or sleet. These types of storms, in some cases, can be just as impactful as the major one.
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