Personalizing auto insurance. Today's customers expect the brands they shop with to know enough about them to offer personalized products and services. (Photo: Shutterstock)

The days of the "one size fits all" model in the auto insurance industry are dwindling as demand for a more personalized experience grows. When shopping for auto insurance, more and more people want to be treated as individuals with unique driving behaviors that vary by contextual situation — not as a statistic. Smartphone telematics, big data and artificial intelligence are making personalized auto insurance more possible today.

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